To improve sustainability and contribute to zero waste concept, at this year’s EXIT festival camp sustainable hair and body care products were distributed by partners in INSPIRE project – 123zero.
From 8 to 11 July 123zero’s team set up distribution area in camp where festival-goers could get the products and give feedback. 2,500 products were distributed and conversations and feedback from festival attendees provided valuable insight on product packaging, usability, performance, and the importance of sustainability.
More than half of them rated packaging with highest grades, while describing the products as “clean,” “aromatic,” “eco-friendly” and easy to use. More than 80 percent were highly satisfied with the product performance and half of them stated that sustainability is very important factor in purchasing decisions. More than 95 percent would gladly recommend these products to others. Regarding future activities, more than 60 percent expressed their interest in aromatherapy showers.
The EXIT Festival 2024 provided valuable insights into the preferences and expectations of the festival audience and this data will guide us in ensuring a meaningful experience for festival-goers at next year’s event.
